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Today's Close-Up
Non-alcoholic beverages are booming in Japan. The market has expanded six-fold over the past 15 years, and even medical professionals are starting to recognize their potential. One survey found they can cut alcohol intake by 30% among regular drinkers. Together with an expert and a booze-loving guest, we look at how non-alcoholic drinks are changing Japanese society, from a clinic that "prescribes" them to patients, to a major sportswear maker that has developed an alcohol-free beer for enjoying after exercise. <br> <br>Guests:<br>YOU (Media personality) <br>Yoshimoto Hisashi (Director, Research and Development Center for Lifestyle Innovation, University of Tsukuba)
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Non-alcoholic beverages are booming in Japan. The market has expanded six-fold over the past 15 years, and even medical professionals are starting to recognize their potential. One survey found they can cut alcohol intake by 30% among regular drinkers. Together with an expert and a booze-loving guest, we look at how non-alcoholic drinks are changing Japanese society, from a clinic that "prescribes" them to patients, to a major sportswear maker that has developed an alcohol-free beer for enjoying after exercise. <br> <br>Guests:<br>YOU (Media personality) <br>Yoshimoto Hisashi (Director, Research and Development Center for Lifestyle Innovation, University of Tsukuba)